Dignity has a home.

Dignity has a home.

Dignity has a home.

Dignity has a home.

Dignity has a home.

Humble Design is a non-profit that furnishes homes for families and individuals transitioning from homelessness. They currently operate in Chicago, San Diego, Detroit, and Seattle.

My role as a brand designer on the team consisted of creating mood boards, researching, and conceptualizing early directions for Humble Design, as well as designing social media graphics and pop up banners based on the final brand direction. The lead brand designer was Colin Wilson.

Humble Design is a non-profit that furnishes homes for families and individuals transitioning from homelessness. They currently operate in Chicago, San Diego, Detroit, and Seattle.

My role as a brand designer on the team consisted of creating mood boards, researching and conceptualizing early directions for Humble Design, as well as designing social media graphics and pop up banners based on the final brand direction. The lead brand designer was Colin Wilson.

Humble Design is a non-profit that furnishes homes for families and individuals transitioning from homelessness. They currently operate in Chicago, San Diego, Detroit, and Seattle.

My role as a brand designer on the team consisted of creating mood boards, researching and conceptualizing early directions for Humble Design, as well as designing social media graphics and pop up banners based on the final brand direction. The lead brand designer was Colin Wilson.

Humble Design is a non-profit that furnishes homes for families and individuals transitioning from homelessness. They currently operate in Chicago, San Diego, Detroit, and Seattle.

My role as a brand designer on the team consisted of creating mood boards, researching and conceptualizing early directions for Humble Design, as well as designing social media graphics and pop up banners based on the final brand direction. The lead brand designer was Colin Wilson.

Humble Design is a non-profit that furnishes homes for families and individuals transitioning from homelessness. They currently operate in Chicago, San Diego, Detroit, and Seattle.

My role as a brand designer on the team consisted of creating mood boards, researching and conceptualizing early directions for Humble Design, as well as designing social media graphics and pop up banners based on the final brand direction. The lead brand designer was Colin Wilson.

Client—
Humble Design

Client—
Humble Design

Client—
Humble Design

Client—
Humble Design

Client—
Humble Design

Agency—
Good Measure

Agency—
Good Measure

Agency—
Good Measure

Agency—
Good Measure

Agency—
Good Measure

Project Type—
Brand & Visual Identity

Project Type—
Brand & Visual Identity

Project Type—
Brand & Visual Identity

Project Type—
Brand & Visual Identity

Project Type—
Brand & Visual Identity

Role—
Brand Designer

Role—
Brand Designer

Role—
Brand Designer

Role—
Brand Designer

Role—
Brand Designer

Lead—
Colin Wilson

Lead—
Colin Wilson

Lead—
Colin Wilson

Lead—
Colin Wilson

Lead—
Colin Wilson

intro_hd

Good Measure helps non-profits like Humble Design, establish branding, a website, pitch deck, social assets, and video production in less than 72 hours. Creatives from all over the world came to San Diego during the first weekend of August to help create Humble Design's Visual and Verbal Identity.

On Friday night, the brand team kicked off with creating moodboards. Below is some imagery of the moodboards we reviewed Saturday morning to kickstart some early brand exploration.

Good Measure helps non-profits like Humble Design, establish branding, a website, pitch deck, social assets, and video production in less than 72 hours. Creatives from all over the world came to San Diego during the first weekend of August to help create Humble Design's Visual and Verbal Identity.

On Friday night, the brand team kicked off with creating moodboards. Below is some imagery of the moodboards we reviewed Saturday morning to kickstart some early brand exploration.

Good Measure helps non-profits like Humble Design, establish branding, a website, pitch deck, social assets, and video production in less than 72 hours. Creatives from all over the world came to San Diego during the first weekend of August to help create Humble Design's Visual and Verbal Identity.

On Friday night, the brand team kicked off with creating moodboards. Below is some imagery of the moodboards we reviewed Saturday morning to kickstart some early brand exploration.

Good Measure helps non-profits like Humble Design, establish branding, a website, pitch deck, social assets, and video production in less than 72 hours. Creatives from all over the world came to San Diego during the first weekend of August to help create Humble Design's Visual and Verbal Identity.

On Friday night, the brand team kicked off with creating moodboards. Below is some imagery of the moodboards we reviewed Saturday morning to kickstart some early brand exploration.

Good Measure helps non-profits like Humble Design, establish branding, a website, pitch deck, social assets, and video production in less than 72 hours. Creatives from all over the world came to San Diego during the first weekend of August to help create Humble Design's Visual and Verbal Identity.

On Friday night, the brand team kicked off with creating moodboards. Below is some imagery of the moodboards we reviewed Saturday morning to kickstart some early brand exploration.

moodboard_hd

We pursued many different concepts for the majority of Saturday. We split into two separate groups to design two potential directions for the brand.

Below is some of the early directions my group came up with. Focusing on the home aspect, we explored concepts of what it takes to actually build a home, while trying to avoid feeling like a construction company.

We pursued many different concepts for the majority of Saturday. We split into two separate groups to design two potential directions for the brand.

Below is some of the early directions my group came up with. Focusing on the home aspect, we explored concepts of what it takes to actually build a home, while trying to avoid feeling like a construction company.

We pursued many different concepts for the majority of Saturday. We split into two separate groups to design two potential directions for the brand.

Below is some of the early directions my group came up with. Focusing on the home aspect, we explored concepts of what it takes to actually build a home, while trying to avoid feeling like a construction company.

We pursued many different concepts for the majority of Saturday. We split into two separate groups to design two potential directions for the brand.

Below is some of the early directions my group came up with. Focusing on the home aspect, we explored concepts of what it takes to actually build a home, while trying to avoid feeling like a construction company.

We pursued many different concepts for the majority of Saturday. We split into two separate groups to design two potential directions for the brand.

Below is some of the early directions my group came up with. Focusing on the home aspect, we explored concepts of what it takes to actually build a home, while trying to avoid feeling like a construction company.

exploration_hd

By Saturday night, we ultimately decided to pursue another direction from the other group due to the clients best interest. Humble Design’s work is all about welcoming people into homes designed just for them. So it makes sense that the logo focuses on a house—the starting point for that new beginning.

Below is the final logo and color palette for Humble Design. The soft color palette brings in an aspect of comfort and friendliness, while the lowercase logotype is humble and inviting—just like a home.

By Saturday night, we ultimately decided to pursue another direction from the other group due to the clients best interest. Humble Design’s work is all about welcoming people into homes designed just for them. So it makes sense that the logo focuses on a house—the starting point for that new beginning.

Below is the final logo and color palette for Humble Design. The soft color palette brings in an aspect of comfort and friendliness, while the lowercase logotype is humble and inviting—just like a home.

By Saturday night, we ultimately decided to pursue another direction from the other group due to the clients best interest. Humble Design’s work is all about welcoming people into homes designed just for them. So it makes sense that the logo focuses on a house—the starting point for that new beginning.

Below is the final logo and color palette for Humble Design. The soft color palette brings in an aspect of comfort and friendliness, while the lowercase logotype is humble and inviting—just like a home.

By Saturday night, we ultimately decided to pursue another direction from the other group due to the clients best interest. Humble Design’s work is all about welcoming people into homes designed just for them. So it makes sense that the logo focuses on a house—the starting point for that new beginning.

Below is the final logo and color palette for Humble Design. The soft color palette brings in an aspect of comfort and friendliness, while the lowercase logotype is humble and inviting—just like a home.

By Saturday night, we ultimately decided to pursue another direction from the other group due to the clients best interest. Humble Design’s work is all about welcoming people into homes designed just for them. So it makes sense that the logo focuses on a house—the starting point for that new beginning.

Below is the final logo and color palette for Humble Design. The soft color palette brings in an aspect of comfort and friendliness, while the lowercase logotype is humble and inviting—just like a home.

color_hd
logo-variations_hd

For the typography, Recoleta was a perfect fit as the main typeface for all primary headers. It again, alluded to being welcoming and engaging. It is used for the brand manifesto from the strategy team as well.

Proxima is used for most applications throughout the brand, and even comes in multiple weights too, if needed.

For the typography, Recoleta was a perfect fit as the main typeface for all primary headers. It again, alluded to being welcoming and engaging. It is used for the brand manifesto from the strategy team as well.

Proxima is used for most applications throughout the brand, and even comes in multiple weights too, if needed.

For the typography, Recoleta was a perfect fit as the main typeface for all primary headers. It again, alluded to being welcoming and engaging. It is used for the brand manifesto from the strategy team as well.

Proxima is used for most applications throughout the brand, and even comes in multiple weights too, if needed.

For the typography, Recoleta was a perfect fit as the main typeface for all primary headers. It again, alluded to being welcoming and engaging. It is used for the brand manifesto from the strategy team as well.

Proxima is used for most applications throughout the brand, and even comes in multiple weights too, if needed.

For the typography, Recoleta was a perfect fit as the main typeface for all primary headers. It again, alluded to being welcoming and engaging. It is used for the brand manifesto from the strategy team as well.

Proxima is used for most applications throughout the brand, and even comes in multiple weights too, if needed.

type-specimen_hd
manifesto_hd

Custom illustrations were designed by the talented illustrators on the brand team. Some of the brand applications that would benefit from illustration were t-shirts and stickers.

Humble Design hopes to expand to other cities in need. Currently they operate from Chicago, San Diego, Detroit, and Seattle. Each city has their own team shirt, and the idea of creating an illustration for each city was brought to the table from the strategy team. Each city they operated in was illustrated, with many more to come in the upcoming months/years as they expand.

Custom illustrations were designed by the talented illustrators on the brand team. Some of the brand applications that would benefit from illustration were t-shirts and stickers.

Humble Design hopes to expand to other cities in need. Currently they operate from Chicago, San Diego, Detroit, and Seattle. Each city has their own team shirt, and the idea of creating an illustration for each city was brought to the table from the strategy team. Each city they operated in was illustrated, with many more to come in the upcoming months/years as they expand.

Custom illustrations were designed by the talented illustrators on the brand team. Some of the brand applications that would benefit from illustration were t-shirts and stickers.

Humble Design hopes to expand to other cities in need. Currently they operate from Chicago, San Diego, Detroit, and Seattle. Each city has their own team shirt, and the idea of creating an illustration for each city was brought to the table from the strategy team. Each city they operated in was illustrated, with many more to come in the upcoming months/years as they expand.

Custom illustrations were designed by the talented illustrators on the brand team. Some of the brand applications that would benefit from illustration were t-shirts and stickers.

Humble Design hopes to expand to other cities in need. Currently they operate from Chicago, San Diego, Detroit, and Seattle. Each city has their own team shirt, and the idea of creating an illustration for each city was brought to the table from the strategy team. Each city they operated in was illustrated, with many more to come in the upcoming months/years as they expand.

Custom illustrations were designed by the talented illustrators on the brand team. Some of the brand applications that would benefit from illustration were t-shirts and stickers.

Humble Design hopes to expand to other cities in need. Currently they operate from Chicago, San Diego, Detroit, and Seattle. Each city has their own team shirt, and the idea of creating an illustration for each city was brought to the table from the strategy team. Each city they operated in was illustrated, with many more to come in the upcoming months/years as they expand.

illustration_hd

For social, we incorporated the branding to some of key phrases and mission statements from the strategy team. I had the privilege to design their social media graphics that they would be using for Instagram, Facebook, and Twitter. I utilized the doorway in the logo as a primary focal point for some of the imagery, and can be used effectively in slide posts as seen below.

For social, we incorporated the branding to some of key phrases and mission statements from the strategy team. I had the privilege to design their social media graphics that they would be using for Instagram, Facebook, and Twitter. I utilized the doorway in the logo as a primary focal point for some of the imagery, and can be used effectively in slide posts as seen below.

For social, we incorporated the branding to some of key phrases and mission statements from the strategy team. I had the privilege to design their social media graphics that they would be using for Instagram, Facebook, and Twitter. I utilized the doorway in the logo as a primary focal point for some of the imagery, and can be used effectively in slide posts as seen below.

For social, we incorporated the branding to some of key phrases and mission statements from the strategy team. I had the privilege to design their social media graphics that they would be using for Instagram, Facebook, and Twitter. I utilized the doorway in the logo as a primary focal point for some of the imagery, and can be used effectively in slide posts as seen below.

For social, we incorporated the branding to some of key phrases and mission statements from the strategy team. I had the privilege to design their social media graphics that they would be using for Instagram, Facebook, and Twitter. I utilized the doorway in the logo as a primary focal point for some of the imagery, and can be used effectively in slide posts as seen below.

social_hd

To help build the brand, we explored other applications such as stickers, posters, shirts, and print collateral.

To help build the brand, we explored other applications such as stickers, posters, shirts, and print collateral.

To help build the brand, we explored other applications such as stickers, posters, shirts, and print collateral.

To help build the brand, we explored other applications such as stickers, posters, shirts, and print collateral.

To help build the brand, we explored other applications such as stickers, posters, shirts, and print collateral.

Guidelines were designed to ensure brand consistency.

Guidelines were designed to ensure brand consistency.

Guidelines were designed to ensure brand consistency.

Guidelines were designed to ensure brand consistency.

Guidelines were designed to ensure brand consistency.

styleguide_hd

Credits

Credits

Credits

Credits

Credits

This is my second Good Measure project as a brand designer on the team, and I am extremely grateful to continue to work with such a talented team of individuals.

Every Good Measure project is an opportunity to grow as a person and a designer. I am constantly looking for ways to help non-profits using my design chops, and working with Humble Design and the brand team is a one of a kind experience.

Huge shoutout to the team leads who came out to San Diego over the weekend. Without you guys, none of this would've came together so well in just 72 hours.

This is my second Good Measure project as a brand designer on the team, and I am extremely grateful to continue to work with such a talented team of individuals.

Every Good Measure project is an opportunity to grow as a person and a designer. I am constantly looking for ways to help non-profits using my design chops, and working with Humble Design and the brand team is a one of a kind experience.

Huge shoutout to the team leads who came out to San Diego over the weekend. Without you guys, none of this would've came together so well in just 72 hours.

This is my second Good Measure project as a brand designer on the team, and I am extremely grateful to continue to work with such a talented team of individuals.

Every Good Measure project is an opportunity to grow as a person and a designer. I am constantly looking for ways to help non-profits using my design chops, and working with Humble Design and the brand team is a one of a kind experience.

Huge shoutout to the team leads who came out to San Diego over the weekend. Without you guys, none of this would've came together so well in just 72 hours.

This is my second Good Measure project as a brand designer on the team, and I am extremely grateful to continue to work with such a talented team of individuals.

Every Good Measure project is an opportunity to grow as a person and a designer. I am constantly looking for ways to help non-profits using my design chops, and working with Humble Design and the brand team is a one of a kind experience.

Huge shoutout to the team leads who came out to San Diego over the weekend. Without you guys, none of this would've came together so well in just 72 hours.

This is my second Good Measure project as a brand designer on the team, and I am extremely grateful to continue to work with such a talented team of individuals.

Every Good Measure project is an opportunity to grow as a person and a designer. I am constantly looking for ways to help non-profits using my design chops, and working with Humble Design and the brand team is a one of a kind experience.

Huge shoutout to the team leads who came out to San Diego over the weekend. Without you guys, none of this would've came together so well in just 72 hours.

credits_hd

© 2019 Pedro Peguero Jr. All rights reserved. Made with  on the go in New York.

© 2019 Pedro Peguero Jr. All rights reserved. Made with  on the go in New York.

© 2019 Pedro Peguero Jr. All rights reserved.
Made with 
 on the go in New York.