Smartphone Emergency

Smartphone Emergency

Smartphone Emergency

Smartphone Emergency

Smartphone Emergency

Screen Clinic is an iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts. The goal was to create a logo that demonstrated the sense of urgency that their service is known for.

Screen Clinic is an iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts. The goal was to create a logo that demonstrated the sense of urgency that their service is known for.

Screen Clinic is an iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts. The goal was to create a logo that demonstrated the sense of urgency that their service is known for.

Screen Clinic is an iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts. The goal was to create a logo that demonstrated the sense of urgency that their service is known for.

Screen Clinic is an iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts. The goal was to create a logo that demonstrated the sense of urgency that their service is known for.

Client—
Screen Clinic

Client—
Screen Clinic

Client—
Screen Clinic

Client—
Screen Clinic

Client—
Screen Clinic

Project Type—
Logo Design

Project Type—
Logo Design

Project Type—
Logo Design

Project Type—
Logo Design

Project Type—
Logo Design

Role—
Graphic Designer

Role—
Graphic Designer

Role—
Graphic Designer

Role—
Graphic Designer

Role—
Graphic Designer

intro_sc

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

drafts_sc

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

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logotype_sc

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

color_sc

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

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receipt_sc
website_sc

Credits

Credits

Credits

Credits

Credits

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

© 2019 Pedro Peguero Jr. All rights reserved. Made with  on the go in New York.

© 2019 Pedro Peguero Jr. All rights reserved. Made with  on the go in New York.

© 2019 Pedro Peguero Jr. All rights reserved.
Made with 
 on the go in New York.