Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Today, most emergency services in the US use the caduceus to symbolize modern medicine. I wanted to create a variant based on modern technology–specifically, a service that saves and repairs our personal devices.

During early drafts, I tested color and typography lockups, and quickly began iterating and exploring what this "Caduceus of Modern Technology" would look like.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

Red and blue have a strong connection to emergency services. The modified caduceus already denotes the correlation to emergency services, and I felt that  pushing the connotation further with a red and blue palette could incorrectly imply that this was a traditional, medical urgent care service. By using more grays and blacks, paired with the red, Screen Clinic was better differentiated.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

The wordmark uses a sans-serif typeface from the Cabin family. Below is the final wordmark and lockup with the Caduceus of Modern Technology.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Other applications included vinyl decals for the storefront, store receipts, and the website.

Credits

Credits

Credits

Credits

Credits

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

Thanks to Quinn of Snazzy Labs for giving me the opportunity to create an identity for his first business venture outside of YouTube.

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