2022-ish me with 2024 amendments until I get a new photo
My name is Pedro Peguero Jr. (the fourth...more on that later) and I'm currently a full-time Art Director working at a creative agency based in New York City.
My work in design and art direction has been focused on brand, digital, motion, and visual design. I have a little over 10 years of combined agency, in-house, and freelance experience—working with a variety of clients in industries ranging from B2B, hospitality, tech, travel, banking, transportation, and health.
Still curious? Check out my resume ↗
Who needs ancestry.com when your family is all named the same. I told my father that I'm not naming any of my children Pedro. It end's with me (hopefully).
How many Pedro's do you know that don't speak any Spanish? If that number was 0, congratulations on coming across your first. While I don't really have a great excuse, my parents do admit fault in not speaking Spanish to my brother and I growing up. Duolingo is doing a lot of heavy lifting these days so that I don't get exiled by my family.
I found out when my girlfriend (now wife) used some store bought pesto for dinner (important detail because when she makes it herself, she doesn't use cashews). I scarfed two plates of pasta down FAST. It was so good, but the anaphylaxis and almost dying in the 7/11 parking lot while on my way home wasn't. Found out I was allergic to cashew that day.
I love all things R&B and hip-hop. If you're bopping to some of my favs like Kendrick Lamar, H.E.R., JID, SiR, Childish Gambino, or SZA—then I think we're gonna be friends at the cookout.