Pedro Peguero Jr.

Pedro Peguero Jr.

https://pedropeguerojr.com ☞

About

Designer and Creative Director living in Brooklyn, NY—born in New York, loud and proud Dominican 🇩🇴 and Puerto Rican 🇵🇷, a lover of art, culture, and oxtail, with a heart that lives in Tokyo.

In over ten years of experience across agency, in-house, and freelance roles, I fell in love with being hands-on in the design process and leading teams to do dope work, leading with empathy and transparency in everything I do. I'm also a lover of brand, motion, digital, and campaigns—as well as purpose driven work involving diversity, inclusion, and amplifying underrepresented voices through design.

Who I've Worked With

American Express Chase AXIS Capital Amgen Bristol Myers Squibb Johnson & Johnson Antech Stryker Virbac PetPlace National Forest Foundation Zoetis TruBenefits Deloitte Diageo Disney Microsoft Ricoh Marriott One World Observatory T-Mobile Uber Hills FX Anomaly ActSecond Snazzy Labs UnitedMasters

Experience

2026 — Now
2012 — Now
Freelance Design & Design Direction
New York
2020 — 2025
Art Director
Designer
Remote
2018 — 2019
2014 — 2017
Co-Founder & Lead Designer at Valiant Pixels
New York
2015 — 2016

Volunteering

2019 — 2020
Good Measure is a pop-up creative agency that drives impact through creative projects, launching or revitalizing nonprofits in under 72 hours at no cost by gathering creative professionals citywide. As a designer, I work with strategy and brand leads to craft and deliver brand identities. My contributions have shaped the rebrands of Grounded, Classroom Champions, and Humble Design.

Awards (do people still actually care about these?)

2025
Zoetis Cerenia "Leave Mo Behind" Campaign won Gold in the "Recognizing Marketing Excellence in the Animal Health Care Industry"
2023
Chase Freedom Unlimited "Freedom To Be" Campaign won Bronze in Social Responsibility Category
2023
Chase Freedom Unlimited "Freedom To Be" Campaign won Gold in Financial Services & Insurance Category
2022
Uber 'Right to Pride' and National Coming Out Day Campaigns won the Audience Honor in LGBTQ+ category. Award honors creative and effective campaign by an LGBTQ+-owned business.
2021
American Express "Every Step of The Way" campaign won Gold in the "Recovery Campaign Evolution" Category

Games that are special to me

Jet Set Radio Future
Jet Set Radio Future
The first game I ever played on Xbox. I remember battling it out on school nights, playing with my little brother as we tagged all of Tokyo.
Halo 2
Halo 2
A game that needs no introduction. I still play occasionally, and was a semi-finalist in an Xbox LAN Halo 2 tournament at New York Comic Con.
Quake III Arena
Quake III Arena
My introduction to first person shooters. The first M rated game my brother and I were allowed to play. My dad set up LAN games for all of us.

Albums that are certified no skips

Because the Internet
Because the Internet
A non-stop, no-skip banger front to back. This is THE album that put Childish Gambino on the map.
Lahai
Lahai
I slept on Sampha for way too long. It wasn't until 2023 that I gave his discography a listen, and Lahai made me start buying music again.
Blonde
Blonde
If depression and heartbreak was an album, this is it. Frank Ocean's Blonde just sneaks up and hits you wherever you're at in life.

Movies I can rewatch any time, any day

Parasite
Parasite
I watched this in theaters, totally blind. No trailers, sneak peeks, reviews—nothing. An incredible movie with an incredible cast.
Her
Her
I know this movie gets a lot of hoopla because of AI tech bros—but this is Joaquin Phoenix's best film, full stop.
The Wolf of Wall Street
The Wolf of Wall Street
Three hours that feel like one. DiCaprio at his most unhinged, Scorsese at his most relentless. I never get tired of it.

Contact