Hey, I'm Pedro Peguero Jr. —
A New York based Art Director who has a soft spot for brand and graphic design.

‣ How a little bit of good is always worth it.

Good Measure

A pop-up creative agency that organizes creative projects for impact, launches new nonprofits or revitalizes old ones, and brings creative professionals together from all over their city to collaborate.  72 hours, all for free. (say whaaat?)

‣ When a personal project blew up overnight

Moonshine

With over 2.4 million downloads and 80,000 reviews on the Google Play store, Moonshine is one of most well-known icon products designed only for Android.

‣ Branding for a nomadic community

Rucksack

Rucksack aims to build a community that is solely focused on helping people find their way, and allows you to connect with people who are just like you.

‣ 911 for your iPhone

Screen Clinic

An iPhone repair shop that rivaled the competition, including Apple, by providing affordable phone repair plans with OEM parts.

‣ All design is art but not all art is design

Instagram

Where most of my other work lives. I use Instagram as an outlet to share most of my personal art and design work (where I also brush up on skills I don't do full time such as illustration, motion, etc.). It's really where I have the most fun and creative freedom.