Uber

Creative Direction
Lisa Chernin
Christopher Kokinos
Alene Jackson

Motion
Pedro Peguero Jr.

Video
Willie Petersen
Kody Kohlman

Design
Vee Qian
Pedro Peguero Jr.
Taylor Pavacich

Strategy
Mike Hernandez
Courtney Ryan

Industry
Transportation

Uber is a company built on movement — moving people, and moving the needle when it comes to important issues. For Uber’s global pride initiatives during the month of June and National Coming Out Day in October, we created a suite of motion graphics for their social channels.

I concepted and created the motion graphics for both campaigns. This involved working with and creating new visuals within Uber’s motion guidelines and delivering final custom video and animated content across their email, web, and organic social content for both their external and internal channels.

Epilogue

Most well received Pride campaign ever within Uber
National Coming Out Day posts gathered over 180k organic social impressions
Launched in over 20 countries worldwide