Stryker

Creative Direction + Design
Pedro Peguero Jr.

Photography
Overneath

Strategy
Ann Jonas
Brian Wrenson

Copywriting
Ann Jonas

Director
Drew Raklovits

Producer
Emma France
Sarag Kutchinski

Industry
Medical

Stryker is a leading medical technology company specializing in products and services across medical, surgical, neurotechnology, and orthopedic sectors. In the personal protective equipment (PPE) space, they provide advanced solutions designed to enhance safety, comfort, and efficiency for healthcare professionals.

Steri-Shield 8 (SS8) is their next-generation personal protection helmet that is Made for You. I was the creative lead for the product launch, creating the winning concept and responsible for bringing it to life from start to finish. This involved working closely with strategy, production, preparing and organizing the photoshoot, post-production/retouching, and designing all of the assets needed for launch over a year long period.