Creative Direction
Christopher Kokinos
Alene Jackson
Art Direction
Pedro Peguero Jr.
Design
Vee Qian
Pedro Peguero Jr.
Ronie Singh
Copywriting
Ann Jonas
Strategy
Courtney Ryan
Production
Captain Creates
3D + Video
Chris McCard
OneMethod
Industry
Pharmaceutical
ACUVUE is one of the worlds leading brands of contact lenses, and they needed a campaign and strategy to launch their most advanced contact lens to both consumers and eye-care professionals. I was the Art Director responsible for ideating creative concepts and leading the project from start to finish with the chosen direction over a consecutive 7-month period.
During this time, I led the team in establishing the look and feel, creative guidelines, asset production, directing our VFX artist, quality control, and working with Johnson & Johnson’s in-house web team to design and deliver a web experience for both consumer and eye-care professionals. I also had a more hands-on role during production by producing and delivering final key art and assets for sales and OOH events in both print and digital formats.
