Ad Net Zero

Creative Direction
Christopher Kokinos

Art Direction
Pedro Peguero Jr.

Video
Coffee Design

Copywriting
Sarah Gooding

Strategy
Ann Jonas

Industry
Advertising

Ad Net Zero is a non-profit the rings together agencies, brands, and media platforms to measure, reduce, and offset emissions at every stage of the advertising supply chain. An explainer detailing this was the ask, which we created and produced pro-bono with our partner agencies.

I created the look and feel, storyboards, and was heavily involved in the overall art direction of the animation while working closely with our partner agency, Coffee Design.