Epilogue
✲ 20% increase in traffic to AmexTravel.com
✲ 23% increase in American Express Travel bookings between September and November 2020
✲ I got married the year this launched and we had to cancel our travel plans
American Express Travel
Creative Direction
Lisa Chernin
Todd Alexander
Art Direction
Angelo Alcasabas
Design + Production
Vee Qian
Pedro Peguero Jr.
Taylor Pavacich
Strategy
Courtney Ryan
Mira Elzanaty
Industry
Travel
One of the biggest industries affected by COVID-19 was travel. American Express asked us to come up with strategy and creative during this period, entirely shifting their tone and creative approach to encourage their card members to travel safely and responsibly.
Over a 16 month period as a designer, I was involved in creating and producing digital and print assets, sourcing and retouching a new image library that was COVID-19 friendly, and establishing creative guidelines that highlighted this shift.
