Epilogue
✲ Upon the reopening of the observatory, the rebrand was well received among their target audience
✲ Initial rebrand formed a multi-year relationship, spanning across 3 years
✲ Absolutely did not cure my fear of extreme heights
One World Observatory
Creative Direction
Lisa Chernin
Art Direction
Angelo Alcasabas
Chris Troiano
Pedro Peguero Jr.
Motion
Pedro Peguero Jr.
Copywriting
Sarah Gooding
Strategy
Mike Hernandez
Industry
Hospitality
One World Trade Center is one of the tallest buildings in the world. Sitting at 1,776 feet tall, I was involved in the rebranding of One World Observatory, with a focus on highlighting luxury and new amenities. Part of the rebranding included motion design and other OOH collateral.
I created animated content for social and OOH. I also art directed and was involved in the production of digital and print pieces over the multi-year long relationship.
